My Journey into the Semiconductor Industry: Inspiring the Next Generation

Author:

Mingyu Qu
Director of Strategic Marketing for Connectivity and Timing Products,
Director of SOC Partnerships at Diodes Incorporated,
President of CASPA (Chinese American Semiconductor Professional Association)

My journey into the semiconductor industry began as a power electronics engineer, where my fascination with semiconductors was sparked by the challenge of understanding how these tiny components could drive significant advancements in technology. I spent over eight years working hands-on with design circuits and boards, immersing myself in the practical application of semiconductors and deepening my understanding of their behavior. The more I worked, the more I realized the transformative power semiconductors hold in revolutionizing industries and daily life.

When I joined STMicroelectronics, I transitioned from being a user to a supplier, which gave me a holistic perspective on the semiconductor industry. As I worked in advanced marketing for the Mobile segment in China, I gained insights into product definition and strategic partnerships, allowing me to witness firsthand the impact of semiconductors on innovation. My work involved bridging the gap between manufacturing and applications, spanning sectors like power, consumer, computing, telecom, industrial, and automotive. This experience enriched my knowledge of the industry and equipped me with the ability to think strategically about its future.

What I love most about my work is the endless opportunities for growth and innovation. The semiconductor industry is ever-evolving, and being a part of that dynamic shift keeps me excited and inspired. One of my proudest accomplishments has been leading initiatives at CASPA (Chinese American Semiconductor Professional Association), where I served as the third woman president. In my inaugural speech, I launched three key initiatives: Women in Semiconductors, Young Professionals, and Sustainability. These initiatives aim to cultivate future leaders, promote diversity, and drive sustainable practices in the industry. Through CASPA, I’ve had the privilege to influence and mentor the next generation of semiconductor leaders, fostering an inclusive environment where innovation thrives.

I have been fortunate to receive tremendous guidance and support throughout my journey. Jodi Shelton, in particular, has been an inspiring leader, showing me how to champion women in this industry and navigate the challenges of leadership with confidence and grace. Her leadership has been instrumental in shaping my efforts to drive diversity and empower women in semiconductors.

I am also deeply grateful to Traci Brandon and Ahlam Samad, who have offered unwavering support and encouragement along the way. Their belief in my potential has been a source of strength, helping me push beyond my limits and stay focused on my vision of fostering an inclusive and innovative industry. Their support has been crucial in my personal and professional development, enabling me to pursue bold initiatives and lead with authenticity.

As I reflect on my journey, I feel immensely proud of my role in helping semiconductor professionals connect, collaborate, and grow. From hosting workshops on Women in Semiconductors to organizing the CASPA Science and Engineering Fair, my goal has always been to inspire and equip young professionals with the tools and confidence to make their mark in this field. One of the most rewarding aspects of my work is seeing how the ripple effect of mentorship and leadership can spark innovation and encourage more diverse talent into the industry.

My advice to those entering the semiconductor world is to stay curious and never underestimate the power of collaboration. This industry is built on partnerships, and the exchange of ideas across disciplines is what drives progress. Embrace challenges as learning opportunities, and don’t be afraid to take bold steps in shaping the future.

I look forward to continuing to contribute to this incredible industry, helping guide and inspire the next wave of semiconductor leaders. Together, we can create lasting innovations that benefit the world.

Mingyu Qu presently holds the Director of Strategic Marketing for Connectivity and Timing Products, and Director of SOC Partnership at Diodes Incorporated. Her professional journey commenced in 1994 as a power electronics engineer, dedicating over eight years to the design of power electronics systems. In 2002, she embarked on a transition into the semiconductor sector, initially in technical marketing, and subsequently, she pursued various marketing roles at STMicroelectronics, Onsemi, and eventually Diodes Incorporated.

In 2008, STMicroelectronics relocated Mingyu from Beijing to the United States, and she moved to Silicon Valley in 2009. She joined Fairchild Semiconductor in 2015 as a Senior Corporate Technical Marketing Manager for system solutions. Mingyu became part of Diodes Incorporated in 2018, where she has held several roles, including Director of Business Development for the Analog Business Group, Business Unit Manager for Advanced Analog Products, and Director of System Solutions and SOC Partnership.

Mingyu earned her MBA from UC Davis and her bachelor’s degree in Electrical Engineering from Harbin University of Science and Technology. She has been actively involved in CASPA, serving as Job Fair Chair in 2018, Membership Head in 2019, and was elected CASPA Vice President in 2022.